WI Capital Partners, "WICP" is the equity investment arm of WI Capital Advisors. As part of an M&A advisory firm, WICP often identifies unique transaction opportunities in the lower middle market. In these instances, WICP can act as the principal investor or invest in partnership with other private equity firms. The firm's investment model is management centric. Superior long-term returns result from strong management teams. WICP typically partners with management teams, both in sourcing and executing transactions. Based on the firm's differentiated investment model and heritage in human capital, WICP distinguishes itself by empowering management and investing financial and human capital as needed in order to drive long-term strategic objectives. The collaborative relationships developed with management teams and executives are what set WICP apart from more financially engineered private equity models.

WICP does not currently utilize institutional capital, but rather works closely with high net worth individuals and our affiliate of executives within the firm's Executive Connections program to fund investment opportunities. Therefore, WICP has no predetermined exit requirements or time horizons for our investments. The goal is to create substantial long-term value for our investors and management teams. Given the principals' expertise in the consumer space, WICP tends to focus on consumer product and distribution platforms and brand oriented companies in the lower middle market. WICP believes that a Company's strongest assets are its intangible assets that can provide sustainable barriers to competition and act as a principal catalyst to exits.